Azana Serene is a luxury women's label that designs elegant fashion garments to celebrate progress and potential. We create positive luxury to make women feel good and encourage the connection between aspiration and inspiration. We are preserving the artistry of fashion and style.
At Azana Serene, we are committed to building a heritage of fine design and detailed construction that resonates with diverse women. We believe in the preservation of elegance and honoring excellence through fashion.
Azana Williams is a California native and FIDM alumni. The fashion designer entered the industry at 21, creating her first collection of gowns for sophiticated, trailblazing women. This collection planted the seed for Azana Serene. It furthered the designer's passion for luxury garments and desire to highlight excellent women. Azana's vision for the label is to become a leader in the interpretation of luxury fashion and elegance.
Azana is deeply inspired by the opportunity to be a new voice in luxury. She finds motivation in the cycle of inspiration and aspiration created by driven women. With fashion as the ultimate medium, this designer is preserving elegance and finding new ways to reach the remarkable women with timeless fashion.